​Strengthening trade partnerships through trust and quality.

We recently welcomed 14 leading Vietnamese textile mill executives to the U.S. Cotton Belt for our COTTON USA™ Special Trade Mission, giving our partners a behind-the-scenes look at the innovation and dedication driving U.S. cotton forward.

“Vietnam is a vital trading partner, and this tour wasn’t just about showing the participants our superior product — it was also about building trust, deepening relationships and opening doors to future collaboration,” said CCI Executive Director Liz Hershfield.

Vietnam is the largest importer of U.S. cotton in the 2024/25 marketing year, as well as world’s second-largest cotton fiber importer. Highlighting the advantages of “The COTTON USA™ Difference” on this tour — superior quality, transparency and dependable supply — reinforces why U.S. cotton remains the most trusted fiber in the global market.