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The National Cotton Council has launched #PlantNotPlastic, a new campaign to spotlight the role clothing plays in microplastics and the power of choosing natural fibers like cotton.

Follow Plant Not Plastic across social media and visit the microsite to learn more: https://plantnotplastic.org

The U.S. Cotton Trust Protocol launched a framework for its Field Partner Program pilot designed to establish a traceable and verifiable supply of regenerative cotton.

The pilot aims to assess market demand and create a scalable, efficient system that provides a clear pathway for regenerative U.S. Cotton to move through the supply chain, while recognizing the field-level adoption of regenerative agriculture practices.

Learn more here about the program: https://bit.ly/3I60ELn

CCI put the spotlight on U.S. cotton at the world largest textile and apparel trade show, Intertextile Shanghai Apparel Fabrics, held Sept. 2—4, 2025.

Amid a global audience of industry players seeking inspiration and innovation for the constantly evolving textile market, CCI highlighted the high-quality, performance and sustainability of U.S. cotton. Through engaging displays and one-on-one connections at the COTTON USA™ booth, CCI showcased COTTON USA SOLUTIONS® and the U.S. Cotton Trust Protocol®.

"The U.S. cotton industry’s longstanding collaboration with China’s cotton textile industry reflects our shared commitment to a more sustainable and resilient cotton textile supply chain,” said CCI China Director Allisa Lau.

Visitors to the COTTON USA™ booth could peruse high-quality U.S. cotton product samples from 11 Trust Protocol mills: Texhong, Bros, Yulun, Qunda, Cone Denim, Winnitex, Allfine Textile & Garment (Cambodia), Camkaxin (Cambodia) Garment, XDD Vietnam, SRS Vietnam and Advance Denim. About 90 Trust Protocol mill members attended Intertextile Shanghai Apparel Fabrics and Intertextile Shanghai Yarn Expo, held concurrently at the same venue.

“As the world’s largest sourcing hub for apparel textiles, Intertextile provided a pivotal platform for CCI to engage with Chinese cotton textile industry leaders, reinforce our partnerships and demonstrate the unparalleled value of U.S. cotton in driving both sustainability and operational excellence across the global supply chain,” said Razvan Oancea, CCI’s senior director - Asia.

Cotton Council International (CCI) promoted U.S. cotton to members of the Central American textile and garment industry at the 32nd annual Apparel Sourcing Show in Guatemala City, the largest apparel and textile sourcing show in Central America.

With over 5,000 industry members in attendance, CCI’s presence at the event—through its COTTON USA™ booth—underscored its strong commitment to the Central American textile industry and the valued customers who rely on high-quality U.S. cotton.

CCI engaged with U.S. cotton customers at its COTTON USA™ booth to discuss evolving textile demands, demonstrate how U.S. cotton continues to meet these needs with quality and sustainability, and share insights into upcoming regional COTTON USA™ initiatives.

Prominently positioned at the event, the COTTON USA™ booth also highlighted the U.S. Cotton Trust Protocol — the field-level sustainability program and traceability platform for U.S. cotton — reinforcing the U.S. cotton industry’s commitment to more sustainable production.

This event marks the first time the China National Cotton Exchange (CNCE) has invited an international speaker to the China Cotton School and the first time a COTTON USA™ spinning technology expert has delivered such specialized instruction in China.

“Exchanging knowledge on U.S. cotton fiber and spinning technology with peers and trainees in China’s textile industry underscores COTTON USA™'s commitment to advancing high-quality and sustainable development in the global cotton industry,” Tausif said.

Combining research data with real-world production cases, Tausif illustrated that scientific fiber selection not only directly improves the physical properties and appearance quality of yarns and fabrics but also enhances a company’s competitive edge by using U.S. cotton.

The COTTON USA™ mission continues to promote the value of U.S. cotton worldwide while building valuable relationships.

Cotton Council International (CCI) led a delegation of top U.S. cotton leaders to Karachi and Lahore for COTTON USA™ Leadership Forums, engaging prominent Pakistani textile leaders on key global cotton supply chain issues and the evolving trade dynamics between the U.S. and Pakistan.

“Our COTTON USA™ Leadership Forums in Pakistan marked a significant milestone in strengthening U.S.-Pakistan cotton trade relations,” said Will Bettendorf, CCI director of South Asia and supply chain marketing. “The U.S. executive delegation reinforced mutual collaboration with its Pakistani counterparts toward advancing a sustainable cotton supply chain and establishing a robust foundation for enduring, resilient partnerships.”

CCI’s role is pivotal in aligning both countries’ interests through collaboration, innovation and trust, a powerful step toward a stronger and robust U.S.-Pakistan relationship.

“These initiatives provide invaluable exposure to global best practices and open direct channels with American industry leaders, “ said Haroon Ellahi, a leading Pakistani mill owner from the Nagina Group.

We recently welcomed 14 leading Vietnamese textile mill executives to the U.S. Cotton Belt for our COTTON USA™ Special Trade Mission, giving our partners a behind-the-scenes look at the innovation and dedication driving U.S. cotton forward.

“Vietnam is a vital trading partner, and this tour wasn’t just about showing the participants our superior product — it was also about building trust, deepening relationships and opening doors to future collaboration,” said CCI Executive Director Liz Hershfield.

Vietnam is the largest importer of U.S. cotton in the 2024/25 marketing year, as well as world’s second-largest cotton fiber importer. Highlighting the advantages of “The COTTON USA™ Difference” on this tour — superior quality, transparency and dependable supply — reinforces why U.S. cotton remains the most trusted fiber in the global market.

Five business-building programs show how using U.S. cotton can boost your mill's productivity, efficiency and profitability.

- COTTON USA™ On-Site Mill Visits
- The U.S. Cotton Academy
- COTTON USA™ Mill Exchange Program
- U.S. Cotton Seminars
- COTTON USA Mill Performance Index®

Experience The COTTON USA™ Difference.

Zaid Siddik, Managing Director of Premium Textile Mills Ltd. in Pakistan, shares why there is no downside to gaining a competitive edge with the COTTON USA Mill Performance Index®.

Results from our crucial benchmarking tool show the impact of U.S. cotton across five key cost drivers: material yield, machine productivity, labor productivity, efficiency management and energy management.

✅ 706,000+ data points collected
✅ 1,067,000+ tons of cotton consumption tracked
✅ 100% confidential and secure data

Join 140 mills and sign up for the COTTON USA Mill Performance Index® today.

Models walked the runway wearing U.S. cotton-rich apparel from innovative Taiwanese brands such as Story Wear, a zero-waste fashion brand whose entire clothing and accessories range is handmade from 100% up-cycled denim jeans.

The show also featured clean, minimalist designs from COTTON USA™ brand Yvonne Collection and bold, avant-garde creations by Tiffany Yang, the winner of the Shih Chien University College of Design’s competition—an initiative that promotes sustainability in fashion to up-and-coming designers.

Experience The COTTON USA™ Difference of superior and sustainably grown U.S. cotton to stand apart from the competition.

Our first-ever COTTON USA™ event in Egypt was a powerful step forward for win-win partnerships between the U.S. cotton industry – a reliable supplier of high quality, sustainable fiber – and the dynamic Egyptian textile industry.

In Cairo, the COTTON USA™ Technical Team showcased how U.S. cotton’s strong, consistent fibers can boost productivity, efficiency and profitability—the kind that helps Egyptian spinners deliver premium, reliable textile products.

Why does fiber selection matter? Because quality in means quality out. And with U.S. cotton, that quality starts at the source.

Discover how high-quality U.S. cotton, plus the elevated partnership we offer through The COTTON USA™ Difference, can transform your supply chain.

The patented COTTON USA Mill Performance Index® delivers it. See how increasing U.S. cotton usage can improve your mill's performance across five measures. It's yet another example of The COTTON USA™ Difference. Talk to your COTTON USA™ rep about how to gain access.

At our recent COTTON USA™ Chronicles event in Bangkok, one thing was crystal clear: the future of cotton is not just sustainable — it’s smart. U.S. cotton is at the forefront of this transformation, driving innovation to take cotton to the next level.

A key takeaway from our expert speakers: Technology is the driving force behind trust, traceability and transformation across the entire supply chain.
From farm to fashion, the entire journey is being reimagined to not only reduce environmental impact but to boost transparency, efficiency and value. That’s the COTTON USA™ Difference: a powerful blend of services, data and intelligence to help you stay ahead by using U.S. cotton.

Ready to transform your mill’s success with U.S. cotton?

Connect with your local COTTON USA™ representative to learn more.

We're able to show you with our patented mill performance comparison tool, the COTTON USA Mill Performance Index®.

✅ Material Yield
✅ Machine Productivity
✅ Efficiency Management
✅ Labor Productivity
✅ Energy Management

140 mills have already signed up for the COTTON USA Mill Performance Index®. Want to be one of them?

Partnership, networking and ongoing education are fundamental to the service element of The COTTON USA™ Difference. That's why we host events all around the world - events our partners find invaluable.

But don't take our word for it – take it from Guatemala Senior Sourcing Executive @Target Hector Tock, who spoke with us at Colombiatex 2025 about the valuable impact of COTTON USA™ on his business development in the Western Hemisphere.

The COTTON USA™ Technical Team led the most recent U.S. Cotton Academy, which highlighted U.S. cotton’s high quality and technical advantages alongside its robust sustainability and traceability platform.

The event in Istanbul hosted 22 participants from 14 European and U.S. brands and retailers, taking their knowledge of U.S. cotton to the next level.

The 3-day event featured:

- Informational lectures
- Deep-dive breakouts
- A vertical mill tour to see U.S. cotton manufacturing

Add value to your business through these exclusive COTTON USA™ opportunities for partnership and education by using superior U.S. cotton.

They say not to compare yourself to others.

We say it’s worth comparing when your business performance depends on it.

The industry’s first mill comparison tool proves the superiority of U.S. cotton with:

- Increased labor productivity
- Better running conditions/less ends-down
- Higher yield in combed and carded yarns
- Higher machine productivity
- Higher spindle speed

Thank you to the mills, manufacturers, brands and retailers who visited our COTTON USA™ booth at Bharat Tex 2025, India’s largest global textile event!

This expo showcased the evolving landscape of India’s textile industry, demonstrating a commitment to sustainable manufacturing and innovation, and how U.S. cotton balances these objectives.

Guests experienced “The COTTON USA™ Difference” and learned how superior U.S. cotton plus our service, data and intelligence provide best-in-class solutions to boost your business. COTTON USA SOLUTIONS®, our COTTON USA Mill Performance Index® and the U.S. Cotton Trust Protocol® took center stage at our booth and empowered spinning mills to take advantage of these innovative programs.

At COTTON USA™, we remain dedicated to fostering strong partnerships and leading the world to cotton’s next level.

Learn how using U.S. cotton can boost your mill’s productivity at Yarn Expo in Shanghai, Asia’s leading global yarn and fiber showcase!

Join us March 11-13 to connect and learn about our elevated services, data and intelligence that deliver you a 5-star experience.

How to find us:
Dates: March 11-13, 2025
Venue: National Exhibition and Convention Center in Shanghai
Location: Hall 8.2 / Booth E55