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The U.S. and Pakistan are advancing a sustainable cotton supply chain.

The U.S. and Pakistan are advancing a sustainable cotton supply chain.

Audience: brandsRetailers
Event Type: conference

Cotton Council International (CCI) led a delegation of top U.S. cotton leaders to Karachi and Lahore for COTTON USA™ Leadership Forums, engaging prominent Pakistani textile leaders on key global cotton supply chain issues and the evolving trade dynamics between the U.S. and Pakistan.

“Our COTTON USA™ Leadership Forums in Pakistan marked a significant milestone in strengthening U.S.-Pakistan cotton trade relations,” said Will Bettendorf, CCI director of South Asia and supply chain marketing. “The U.S. executive delegation reinforced mutual collaboration with its Pakistani counterparts toward advancing a sustainable cotton supply chain and establishing a robust foundation for enduring, resilient partnerships.”

CCI’s role is pivotal in aligning both countries’ interests through collaboration, innovation and trust, a powerful step toward a stronger and robust U.S.-Pakistan relationship.

“These initiatives provide invaluable exposure to global best practices and open direct channels with American industry leaders, “ said Haroon Ellahi, a leading Pakistani mill owner from the Nagina Group.